Understand the real problem
I look beyond the request to find the behavior, constraint, or business need behind it.
Product Designer ·
Product-Oriented & UX-Driven
I transform complex product challenges into clear, trustworthy digital experiences.
I work across discovery, interaction design, product ownership, and data-informed iteration.
Selected projects
Selected work across product and visual design.
Investigating checkout friction
Petabad
After marketing reports indicated approximately 60% cart abandonment, I reviewed Hotjar, Google Analytics, internal technical reports, stakeholder feedback, existing user flows, and competitive benchmarking to identify friction across key shopping flows.
View projectProduct Discovery
Dr AI / Care724
Led the shift from a broader AI doctor concept to a focused AI therapy experience, defining scope, requirements, priorities, and experience boundaries around privacy, consent, trust, and safety.
View projectFounder & Product Designer
Case Builder
An active AI-assisted product that structures raw project notes into editable case-study drafts and surfaces incomplete or unclear information without fabricating missing facts.
View projectHow I work
Clarity before decoration.
Make decisions visible
Clear flows and prototypes help teams align before expensive development begins.
Stay close to outcomes
I use feedback and product signals to learn what worked and what needs another pass.
Experience
Across design, delivery, and discovery.
Jul 2026–PresentFounder & Product DesignerCase Builder
Jun 2025–Feb 2026Product OwnerDr AI — Care724
Jan–Aug 2024Product DesignerScalesOps — Petabad
Jun 2022–Nov 2023UI/UX DesignerMartian Code, Inc.
Jan 2019–Apr 2022Freelance UI/UX DesignerIndependent Projects
